Crafting Code and Chasing Clouds: My Life’s Remix
Hey there! I’m Edward Upton, a 41-year-old e-commerce hacker, storm chaser, and dance music enthusiast with a pair of Frenchies named Baxter and Luna who think they’re the real bosses (they might be right).
My love affair with fashion and e-commerce kicked off back in high school when I started selling Abercrombie clothing to Europe. Not long after, I launched Nuwear—a men’s underwear company that let me blend creativity with entrepreneurship. That journey led me to create CheapUndies.com, which is still going strong today.
By day, I’m all about designing apparel, crafting e-commerce solutions, and writing code to automate just about anything. I’ve even built machines for warehouse automation—because why not take DIY to the next level? When I’m not glued to a screen, you’ll find me tinkering in the workshop, turning wood into… well, anything that comes to mind.
Music is my other love. Huge fan of Kygo and Avicii. There’s nothing better than blasting their tracks while optimizing a warehouse or cracking a coding conundrum. The beats keep me going, and yes, I’m a certified BPM addict.
But wait, there’s more! I’m a storm-chasing photographer who can’t resist the allure of a brewing thunderstorm. If there’s lightning in the sky, I’m probably out there trying to capture the perfect shot—getting soaked is just part of the adventure.
Collaboration is my jam. I thrive when I’m working with other passionate, creative minds. Whether it’s developing the next big e-commerce project or brainstorming over coffee (or something stronger), I love helping ideas come to life.
I’m an overthinker with a big heart, occasionally struck by decision-making paralysis—analysis is both a gift and a curse. They call me Blue Steel because of my ocean-blue eyes; if only my coding skills were as popular as they are!
So that’s me in a nutshell: a dance-music-loving, storm-chasing, dog-adoring e-commerce geek who’s always up for the next adventure. If any of this resonates with you, let’s connect and create something awesome together!